How Can You Improve Your Content Engagement?

Why does engagement matter?

Abi Gantz
Created by Abi Gantz
On May 28, 2018
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With the average time spent on a piece of digital content standing at a painful 8 seconds, publishers and brands are faced with a great challenge: keep readers hooked, or they won't hesitate to move on.

What do readers WANT?

The worlds biggest publishers and brands are investing in interactive content as these stories enable them to drive audience engagement and dwell time, and thus monetize better.

What do you need to ask yourself to drive more engagement?

You

You say

So which KPI's should I be thinking about?

Participant say

Engagement-based KPIs - dwell time, engagements in-article, completion rates

You

You say

What about clicks and views?

Participant say

Clicks and views do not showcase if a reader had a meaningful consumption experience. Dwell time, engagements in-article, completion rates DO!

Participant say

Also, asking for opinions makes readers feel more connected with the content, which helps drive more engagement.

So how can you incorporate this knowledge into your Playbuzz items?

Use a creative mix of the different elements that Playbuzz has to offer:

  • Incorporate a customized Playbuzz video to tell your story with music, images, videos and text.
  • Use a trivia or a quiz to test or challenge your readers and make them feel more connected with your content.
  • How about a poll or an interactive list to get users involved and allow them to voice their opinions?
  • Recreate a whatsapp convo to create a more conversational piece of content making it easier for readers to consume.
  • Or a flip card can really transform your content and engage your readers with the flip of a card.

Using Playbuzz, there are many ways that you can make your item more engaging and interactive. By combining these elements you can boost your content and really transform it. Check out How To Write The Perfect Story: Your Guide To Engaging Element Combinations here and get started with your engaging content now!

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