How to Make Mobile Devices Your Business Best Friend

Mobile devices are transforming the world we live in.

Patrick Dewn
Created by Patrick Dewn (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Nov 2, 2018
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Human beings naturally crave contact and communication with each other, and these little miracle devices facilitate that basic drive in ever more meaningful ways.
You can now use a smartphone to check your pulse, track your exercise regime, see the weather forecast, watch TV and Video, and stay close to family members across the world.
“You MUST use mobile marketing to attract new customers to your business and android app promotions.” Jamie Turner, 60SecondMarketer
You can also use a mobile device to search for and locate local businesses, view and rate their products and services, find out what other customers think about their brand, and spend real money, once a level of trust has been established.
All of these activities make mobile devices an increasingly valued, personal and intimate possession – typical users check-in with their handset every 6.5 minutes throughout the day… and keep them close to hand at night!
“The trend has been mobile was winning. It’s now won.” Eric Schmidt, Google – 2014
For the smart business owner, understanding the psychology and motivation behind this mass of human activity can produce a significant competitive advantage. With proactive use of well designed mobile apps and mobile responsive websites, every small business can expect to benefit from better engagement, loyalty and repeat revenue from their customer communities.
To help you decide if mobile devices can be your business best friend, here are a few insights from our own research…
Its not really about the technology.
“End-users not technologies shape the market. Consequently business owners need to stay abreast not only of technological developments but also of the way people use them.” Matt Haig
Most mobile device users are unconcerned about the technical magic “under the bonnet” of their handset… its all about what that technology allows them to do, and how simply that can be achieved.
Its not about the iPhone, the iPad, the Galaxy tablet or the QR Code, and the only reason to stay abreast of new mobile device releases is to understand which new capabilities become possible as manufacturers add more functionality to their hardware.
In fact, if you watch friends or customers using their devices you’ll quickly realise that they’re just taking different routes to the same objectives, which are all based on solving problems or satisfying desires.
For the business owner, this opens the field for a “create once” software solution that works on any device or operating system, so all users get the same experience regardless of their device choice and screen size.
In the same way that Facebook, Twitter and Runkeeper have mobile apps that recreate the same user experience on all devices, your small business can be omni-present and build community without being restricted by technology, or impacted by the costs of building bespoke software for individual systems.

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