What is Search Engine Optimization (SEO)?

When you are looking to purchase a product, find a restaurant, or looking to hire a business for a service, what is the first thing you do? More often than not, you take out your phone, tablet or computer and Google a combination of words that describe what you are looking for. Search engines, like Google, will determine the best possible website to provide you with a solution to your search. Which search result do you click? Do you click the paid search ads? Or the listings below?


The first page of Google receives 91.5% of the total clicks from web searches. The first position of the organic search engine results page on Google receives 32.5% of the total clicks. How can you ensure your business shows up in front of consumers at the point in time they are searching for your products and services?
There are over 200 different ranking factors that determine a website’s position on the search engine results page. Zigma writers are skilled search engine optimization writer, and know what search engines are looking for when ranking website content.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of affecting the visibility of your website on search engines, like Google, bing, DuckDuckgo and Yahoo! with tactical on and off page optimization strategies. 
Search engine algorithms are constantly changing and the web crawling bots, (spiders) are crawling and indexing your website pages. Based on the algorithms, they decide the rankings on search engine results pages (SERPs). Search engines focus on relevance and providing users with the best possible pages based on their search query, IP and cookies.
There are over 200 different ranking factors that search engines look for when ranking a website. Some ranking factors include:

  • Keyword relevance
  • Fresh/updated content
  • Meta tags
  • Indexing
  • Credibility/Trust
  • Readability
  • User experience

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they are unable to see or understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users. 
Search engines, like Google, want to see a website constantly updating and providing visitors with fresh, engaging content. Zigma’s copywriters are SEO specialists and understand the ranking factors required of websites by search engines in order to generate leads and target potential customers for your business.
How Does SEO Help Your Business?
With a solid search engine optimization strategy, you can improve the quantity and quality of the leads to your website. The quality of the traffic is measured by the number of conversions or goals completed associated with specific keywords that we can target on your website through SEO tactics. 
Search Engine Optimization can also boost user engagement on your website. Blogging not only provides fresh search engine optimized content with keywords, but it also provides visitors with interesting information to keep them engaged on your website. Part of Zigma’s SEO services is researching industry related topics and writing monthly blogs that can be posted on your website and social media channels. Blogs increase user engagement, boost SEO rankings, and establish you as a knowledgeable, trustworthy leader in your industry. 
SEO has a snowball effect, meaning that the longer you are implementing SEO strategies, the bigger and better your results will be. Search engine optimization is a process, and results don’t happen overnight. Overtime, you will begin to see your organic rankings improve, traffic on your website will increase, and your business will grow!
Zigma: A SEO Company You Can Trust
Zigma is an experience SEO and internet marketing company Toronto that understands search engine optimization and how it can help your business evolve. The days of keyword stuffing are gone. Search engines are prioritizing relevant, reader-friendly content and engaging websites. Zigma has all the tools necessary to help your website achieve success online. We optimize websites not only for robots and spiders, but for people as well.
With a search engine optimization strategy from Zigma, we will increase the long-term value of your website. With consistent optimization of the content on your website, you will generate better quality leads for your business.
#Onlinemarketing #SEO #SEM #Webdesigner #Development #Digitalmarketing #Toronto
Source: Zigma
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