Online Reputation Management Services For Individuals

Earl Martinez
Created by Earl Martinez(User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Feb 27, 2019
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Protect Your Reputation Online

Did you know that 64% are looking into an organization after looking at a vacancy? Your online reputation and Employer Brand therefore play an important role in the application process. As an organization you have more influence than you think!

First of all, someone has to be appointed who will pick up and monitor the online reputation. It is often wise to involve marketing and recruitment together. You want to keep your online reputation organically in order by having a good Candidate Experience.

Protect Online Reputation

You do not want to encounter negative reports about your company on review platforms or social media, from candidates who have had a negative experience with your organization. Not really a good entry for potential candidates. Recruitment starts here. In addition, you want potential candidates to become enthusiastic about your organization and you want to present yourself as an attractive and fun employer. Marketing plays an important role here, among other things.

Employees Are Your Ambassadors

Who better to let you speak for your organization than the employees themselves? Employees have a relevant network and a strong involvement with the company. In addition, their message is more credible than that of the organization itself. Some guidance is advisable here.

Make it as accessible as possible for your employees to act as ambassadors and make sure that it is also interesting for them. Make sure, for example, that the content they share is an added value for their status as a professional. Make it interesting for both!

Review Platforms

For example, is your organization already available on Glassdoor? In addition to being able to place vacancies on Glassdoor, you can also leave company reviews (anonymous!). Glassdoor scores reasonably high in the ranking on Google, so the chance that a potential candidate will find your organization here is great.

Your score and reviews on this platform can therefore work in your favor or disadvantage. Activate your employees to leave a review about the organization, so that you do not just receive reviews from departing or former employees. 

Make Sure Your Candidate Experience Is On Point

9% of candidates who have heard nothing from an organization after their application or have had a negative experience during the application process, ask others to boycott the company and not to use their products/services. The last thing you want is to find reviews online from people who are negative about your organization.

Fix My Online Reputation

Reading that someone has not heard a job interview after 2 times, does not motivate a potential candidate to apply for your organization. Saying no is just as important as saying yes, who knows that one job applicant is not suitable for the job but in 2 years the perfect fit! Plus it does not damage your online reputation.

The Employer Brand and the Candidate Experience are therefore central to your online reputation for future employees. The Employer Brand and the Candidate Experience are therefore central to your online reputation for future employees.

Protect The Online Reputation Of Your Company

Protecting your company's online reputation against negative reactions is something that everyone can deal with. Whether it comes from an angry employee, a dissatisfied customer or even actions from your competitors.

Protecting your company's online reputation against negative reactions is something that everyone can deal with. Whether it comes from an angry employee, a dissatisfied customer or even actions from your competitors.

Companies must always be alert to negative reactions that are placed online and are prepared to respond quickly to this. You could think about creating an action plan within a company that describes how to deal with negative feedback about the company.

A part of this is monitoring social media to keep an eye on whether a problem arises somewhere. This can be done with tools such as Google Alerts (free) and Trackur (paid account). These tools will immediately alert you if anything about the company is written about certain keywords you have entered - both positive and negative things.

Protect Your Online Reputation

You can also use so-called "active prevention" by placing equivalent content/articles on your websites that achieve high rankings and fill the first page (s) of the search engines. For example: You can create a number of pages on your own site with the title "Review of (Company name). This can prevent negative reviews from appearing on the first page of the search engines.

This makes it much more difficult for negative feedback to end up on the first result page and the negative comments are therefore much less visible when they occur. To dominate the search results even further for your company, it is wise to place content on sites such as linkedin, Facebook and Twitter.

Also make sure you register your company name on as many social media sites as possible - even if your customers are not there - in order to prevent unauthorized use of people who pretend to be your company in order to damage your company or brand name. Bring.

Making links to positive or neutral responses about your company to increase the ranking of these reactions is a good way to ensure that these results end up on the first or second page of the search results.

Be active on the social media platforms where your customers are located and talk about your company. If there is a problem then you are already known on those platforms and you are more seriously taken if you respond to a problem in a direct and honest way.

Protecting Your Online Reputation

Another tactic you can use is to consider registering your website name or company name as a "trademark". In some extreme cases you can send a "cease and desist / remove" message to the party that has commented negatively or to the owner of the website to have the comments removed.


By mentioning your "registered trademark" you can sometimes have negative comments about your company removed in this way. Many parties will respond to this position in order to avoid a legal battle. Before you go to this measure, however, it is wise to ask legal advice from a trademark lawyer in your own country to determine the advantages and disadvantages of this measure for your company.

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