How Successful Is Your Website At Driving Calls?

Yes. Every page of our website has a phone number.

Of course!

Uh, I'm not sure.

We feature a number at the very bottom of the page - I mean if people really want to call us, they'd scroll to find it, right?

We put our phone number in multiple locations.

In the top right corner of the header where it usually goes.

Average. It matches the rest of the copy on the page.

I mean, it's there on the page. Isn't it all that matters? Sure it might be in light grey size 8 font, but if people want to call they'll do it.

You can practically see it from space! We want to make it easy for visitors to see the number and call.

Yes, of course we included a button for mobile users to call from our site.

What is that?

No, we just display the phone number.

We use a toll-free vanity number with our business name in it.

We use tracking phone numbers that capture a visitor's online journey.

Wait, there are different kinds of phone numbers?

We've run a couple tests, but saw no big improvements.

What is this A/B testing you speak of?

We A/B test copy, images, and the phone number's position and style to see what successfully drives the highest number of quality calls we want.