Benefits of Registering A Trade Mark

In the United States, it is not necessary to apply for a trademark registration in order to own a trademark; you only need to use the mark in connection with your company's products. However, having a federal registration of your trademark on the principal register has several advantages.

1. A company will legally own that trademark and have the rights to use it exclusively everywhere in the United States in connection with its products. This leads to the limitation of common law rights to other companies who use the same trademark.

2. Most companies are majorly affected by the presence of counterfeit products in the market. With a registered trademark, you can easily fight such products. The United States Customs and Border Protection Service will have your record of registration and thus be able to stop any counterfeit goods from being imported.

3. Once you have a federal registration, you will be able to use the federal symbol which makes your products more marketable. In case of a trademark violation, you can take the matter to federal court where the judges are highly skilled on trademark laws.

4. A federal registration of your trademark will not only protect your mark in the United States but also in foreign countries. A federal registration applies to foreign countries as well. This, therefore, protects your mark even on the internet.

5. A company with a federal registration has a stronger ownership of a product than a company with just a common property ownership.

Just like in the US, in Canada, a trademark can be owned whether registered or not. However, a registered owner will have a stronger ownership of the trademark.
In Canada, trademarks are registered with the Canadian Intellectual Property Office. Several significant benefits come along with registering trademarks in Canada.

1. Your mark will be protected all over Canada for up to 15 years without any geographical limitations. This only applies if you are using the trademark in association with the product it was registered with. The unregistered trademarks have regional boundaries as they can only use their mark in places where they have earned a reputation. It's this difference that makes products with a registered trademark more marketable.

2. You have the right to use your mark everywhere in Canada exclusively. This right allows the owner to stop any competing company from using a similar trademark or one that resembles it. A trademark can be registered and owned even before you start producing goods or services. On the contrary, common law allows one to own a trademark after offering goods and services for quite some time and gaining a reputation.

3. Once you have registered a trademark in Canada, you are given a certificate which acts as an evidence of entitlement to exclusively use it. This certificate makes it easier to solve a trademark dispute.

4. Registration makes it easier to enforce ownership of trademarks in Canada. In case of a counterfeit or any other matter that would demean the value of a registered trademark, one can report it to the authorities.

5. A trademark registration is a great investment in a company. Not only does the registration protect the company's products but it also helps to expand its market.

6. A trademark registration in Canada gives you the advantage of having it registered in other foreign countries. This makes your products to be known internationally thus expanding your market.

7. With a Registering trademarks in Canada, one can work with Canada Border Services Agency to stop the importation of counterfeit products which are a major threat to the performance of most companies.

With the above‐listed benefits, it is for sure essential to register a trademark if you want your company to expand. Registration may be an additional expense but there are some various trademarking firms that will allow you to register a trademark without breaking a bank, so this is something that should be explored.