3 Ways To Use A Header To Make Your Content Absolutely Irresistible

Creating content that audiences will actually want to click on, read and interact with has never been more challenging for writers, publishers and advertisers. The good news is that Playbuzz offers you the storytelling elements to overcome this challenge. One element that will help make your content irresistible is your content's header.

A header includes three parts:

1. Story Title
2. Description
3. Cover image

Check out the following expert tips for how to use these three to make sure your content makes the impact and achieves the reach that you want it to!

Good question! Once you're in the Playbuzz create screen, simply click on "Add header" as the top of the page.

Check it out:

Easy, right? Now let's dive into our expert tips!

Your content's title is what readers will see when they're browsing the web or their social feeds, making an enticing title the most important part of your content's header! Think of it as your content's elevator pitch. In just a few words, you want to convince readers that your content is worth reading, without resorting to the click bait titles that digital audiences are increasingly immune to.

Be succinct, direct and precise.

Highlight the most important part of your content in the title. 

Ask a question that your readers will want to answer.

Appeal to emotion by pulling at your readers' heartstrings.

Match the tone of your title to the types of audiences you're trying to reach.

Use key words or phrases that make your content easier to find on online search engines.

When creating a Playbuzz Personality Quiz or Trivia, use the title to entice your readers by promising to reveal something about them!

When creating on the Playbuzz platform you have the option of adding a description to your article. While this is optional, it's important because it gives you the opportunity to hook readers by saying something more about your content. It's also another opportunity to include keywords and phrases that will make your content easier to find on the web.

In the create screen, immediately beneath your "Story title", you see "Description". Write your content's description here.

This is your chance to convince readers to start reading and engaging with your content. Here are three tips for how to do it:

Entice your readers by revealing something important or shocking that they'll discover when reading your content

Tell your readers what they're going to experience. Are you going to show them an amazing video? Ask their opinion on a breaking news story? Reveal something new about their personalities? This is your chance to tell them what they're in for.

Use key words or phrases that will help your content reach the specific audiences you're targeting.

Adding media to your header is an easy touch that can make your content immediately stand out and grab readers' attention before they even start scrolling. It's important to note that this image will appear on social feeds when your content is shared!

Check it out:

Make sure to choose a clear, high quality image without watermarks.

Choose a relevant image that relates directly to the subject of your content.

Choose a stunning, shocking or interesting image that will stand out and catch your readers attention while scrolling.

Choose images with people and especially people's faces; studies show they catch people's attention!

With these expert tips you're ready to start creating!

Let's go! Click here.