April Fools’ or Fitness Fad?

Rich in sea minerals and antioxidants, seagull poo is the future of skincare. Beautigull, a new deep cleansing mask has been developed by a British company called The Beauty Outlet. Lab tests have even shown its high earth salts content could make it the perfect cure for mild eczema.

Diet not working? It’s time to alter the way you see food. Literally. Wear blue-tinted lenses and you’ll eat less, making it harder to pile on the pounds. It works because humans evolved to avoid blue food on the basis it could be mouldy.

Using in-built speakers and motion trackers, your shoes will soon guide you through sessions. The craziest features? Locking laces mean you can’t take them off until a calorie target has been hit, while a projector on the toe displays your workout on the wall.

Have you ever seen an out-of-shape horse? Neither has the creator of Prancercise, a full-body equine-inspired workout that promises to be “the most satisfying, holistic and successful fitness programme one could hope to experience”.

Coming hot on the skinny heels of an emerging New York trend called active dining, two new venues – Spin & Gin and Dates With Weights – are due to launch in London this summer, making nights out less of a menace to your waistline.