Unspoken Rules on Ecommerce Shopping Cart Conversion Improvement Every Online Marketer Should Know

Online shopping world can be extremely unjust to Internet marketing experts because shoppers abandon over fifty percent of shopping carts without completing a transaction. No wonder that the most prominent ecommerce shopping cart developers started to act strategically and consider the rate of abandoned ecommerce shopping carts while tweaking some issues. The results are astonishing.

You can learn more about this issue in the article “The Growing Trend of Online Shopping Cart Abandonment.”

Think about this for a moment! Amazon stated that an extra second of time needed for loading a web page cost the company over one point six billion in yearly revenue. That hurts! So the measures to prevent that from happening need to be radical. Ecommerce shopping carts must go through optimization. It can improve ecommerce shopping cart conversion rate.

Ecommerce shopping cart developers should pay more attention to navigation. The importance of website “clear” navigation cannot be overestimated. Shoppers need to have a good understanding of their place to plan their moves around the site. Easy browsing opportunities with “breadcrumbs” gives a chance to buyers to pinpoint their exact location within site.

But that’s not all. Optimizing contact options is wise. Many folks prefer to use phones to communicate with an e-shop employees. The reason might be an assessment of the shop and its products. Occasionally, they even order goods over the phone instead of using ecommerce shopping cart. They can also inquire about some issues or provide feedbacks on ecommerce shopping cart or their purchasing experience. It means that the option to call the company needs to be provided and the business telephone number must be placed on each webpage.

Researchers proved that if you place a telephone number visibly on the webpages of the e-store, it adds close to two percent more buyers. It is a simple thing to do which helps increase your profits significantly.

When it comes to ecommerce shopping cart, it is better to design the webpages of your e-shop to be eye-catching and easy to navigate. The “three-second rule” applies to all ecommerce shopping carts meaning you have to orientate a shopper so quickly that he doesn’t get confused because confusion leads to clicking the “back button” to return to  the previous page or leaving the site. People usually have a very brief “attention span”. It means that item’s descriptions and text on your ecommerce shopping cart pages need to be clearly and effectively written. It can be done by introducing a few easy to do changes.

First of all, you can display “checkout” and “add to cart” buttons close to quality pictures and avoid placing them close to the text (it’s best to use 3 columns or less on webpages of your ecommerce shopping cart). Prominent layout increases ecommerce shopping cart performance and rate of conversion. Pictures also help to draw attention to “buy now” buttons on the pages of your ecommerce shopping cart.

In many cases, ecommerce shopping cart pages contain text and data on products, which is taken from manufacturer manuals. Such generic data not only may cause duplication of content which is harmful for Search Engine Optimization of your ecommerce shopping cart, but it is also useless when it comes to convincing your potential buyers of valuable characteristics of your goods.

Feedbacks and reviews are also significant for ecommerce shopping carts. They make your ecommerce shopping cart content more persuasive, and sixty-three percent of clients are much more willing to buy products at your e-store. Writing a convincing description of your ecommerce shopping cart items inspire users to leave feedback, that not only help with SEO, but also show your goods as more appealing to potential customers.

For capturing the attention of prospective customers, it is necessary to utilize a CTA showing how valuable is your product. It should not overshadow your “add to cart” button. Secondary CTA used on your ecommerce shopping cart may help to push prospective buyers to do a transaction.

It is hard to overestimate the importance of “Add to Cart” button on the webpage of ecommerce shopping carts. It needs to be the most prominent element and can feature bold text. It needs to stand out and be visible. It 's nice to make it the largest size and use a contrast color to make it stand out on the webpage.

Technology is widely used for stimulation of buyers experiences. Using life-like quality images with the ability to zoom and some other dynamic features help show the item in the best way possible and boost conversion. Some companies improve their conversions at almost forty percent by utilizing 360-spin images. Video may also work well to showcase the product and its characteristics better.

Cross-sales of items can be increased using “recommendation engine.” The unique algorithms calculate many factors. It is done utilizing customer’s browsing history and other data. However, you can also do this kind of analysis by looking at “analytics.” Then using your logic and knowledge, you can create recommendations for your customers.

Displaying your e-shop policies and adding all necessary info provide better shoppers’ experiences. If they don’t find shipping info or other relevant data, they may leave the checkout searching for answers. If you offer too many or too few alternatives, it will be confusing, and possibly that can lead to shopping cart abandonment. It is an issue of paramount importance to state all shipping charges evidently. The main reason of cart abandonment is missing information on the price of the shipment or if it is not worded nicely.

One of the significant steps is order confirmation. Without receipt of some proof of completion of the transaction, a client can panic and even cancel the order. If the customer is taken to a confirmation webpage and get some number, which he can use to track the purchase, that will make sure he has no frustration and won’t cancel the transaction. It is better to send a “follow-up email” stating the info about the delivery of the goods he purchased.

If you want to ensure future conversions, it is beneficial to follow up with your client after the order delivery.  You can do this by emailing or calling your client to let him know about his utmost importance to your company and how much you value his business. It can encourage clients to leave more positive feedbacks on your site, which can bring you more prospective buyers.

Please read more info on the topic in one of our articles.