Major Considerations while Making your Magento Store Mobile-friendly

Mobile commerce services have played a vital role in bolstering both eCommerce and physical commerce while ensuring a thriving platform for consistent growth.

Consumers are also increasingly using smartphones to look up products, to compare prices, and even to purchase the products online thus, narrowing down the bridges between online and offline worlds.

In response to these consumers’ preferences shift, retailers are also beginning to harness the mobile prowess & services to inflate their businesses into a distinctive consumer proposition.

To support retailers, mobile operators are also being co-operative in the development and deployment of M-commerce services. For instance, NFC (near field communication, a contactless radio technology) allows the retailers to utilize mobile networks to send promotional gift vouchers.

Apart from this, some of the common benefits of thinking M-commerce include- a wider audience reach, better customer-experience, growth potential, fair omnichannel experience, and varied payment options.

Choosing the right level of mobile-commerce optimization is also requisite for effective and desired outputs. Some of the considerations while optimizing your mobile selling platform are as mentioned below:-

Responsive Web Interface

Developing responsive and eye-catching website interface are amongst the proven key approaches to capitalize on M-commerce. Making your Magento website responsive includes a set of techniques being utilized to allow it to display a fluid layout (mobile or desktop) dynamically.

The process of making a website responsive initiates from the starting point when you hire best Magento developers or company to achieve HTML conversions or setting up pre-purchased theme for online setup.

The sole goal of a responsive website is to provide easy on-site navigation with an ability to zoom in or out without disturbing the pixels.

What can you do to achieve a responsive Magento website?

Pay appropriate attention to breakpoints, Flexible images, Removing unnecessary content, scaling website layout, Allowing compression, Choosing responsive themes etc. are amongst best ways to make a website responsive.

- Fast loading times

With the increasing mobile users in society, the load on servers and websites is also increasing. In a world of 4G and WiFi, people are use to speed and efficiency.

So, if your website is taking too long to load on small screen devices, you are definitely losing on mobile users. This way you can see a page load speed as a bugbear for mobile audiences.

Almost 46% of the users tend to dislike a website that takes longer than 3 seconds to load. They expect the same page load speed as desktops. Therefore, it is essential for you to fix the speed related issues on mobile devices in regards to your website.

What can you do to make your website load faster?

Choosing right hosting plan, Reducing server response time, Minimizing HTTP requests, Minify and combine CSS and JavaScript files, and Asynchronous CSS and JavaScript loading.

- Optimized checkout process

A checkout process in eCommerce or mobile commerce is the final point of your sales funnel. Here, the consumers pay for the products selected and provide the desired shipping instructions.

Many studies in the past have found that a majority of users abandon the shopping cart only just because of complex check-out processes such as registration, email confirmation etc.

A typical abandonment rate of shopping cart varies in between 60% and 80%, with an average of 68%. So, here comes the need to optimize your checkout process to ensure higher conversions.

What can you do to well-optimize your Magento store for mobile devices?

Ensure complete security, Mobile wallets, Display progress bar, Allow guest checkout, Social media login, Clear refund/return policy, No hidden fee, and Free shipping.

In summary, I would like to state that mobile commerce is not an option to consider but it has become obligatory to choose this platform for online trade.

All the above-mentioned points are true to their results when implemented and I am hopeful that you find the informative relevant in context with your professional endeavors.