Philippines Fitness Service Market is Driven by Growing Number of International Players, Adoption of Aggressive Marketing Strategies and Increasing Focus on Value Added Services: Ken Research

“Rising health awareness, diversifying services portfolio with new value added services in the organized sector, increasing health problems including diabetes, obesity, stress & others, establishment of new fitness centers by international players and rising demand for personal training services will be the key factors driving growth in Philippines Fitness Service Market”.

Analysts at Ken Research in their latest publication “Philippines Fitness Service Market Outlook to 2023 - By Revenue Streams (Membership Fee and Personal Training), by Membership Subscription Package (1 Month, 3 Months, 6 Months & 12 Months), by Regions (Luzon, Visayas and Mindanao) and by Gender” believes that an increase in the number of fitness centers, adoption of active marketing strategies and high disposable incomes would surge the overall revenue generated in Philippines Fitness Services market. The market has witnessed a positive CAGR of close to 8% in terms of revenue collected from membership fees and personal training sessions, during the review period 2013-2018.

Rise in the Number Of Women Specific Fitness Gyms: In 2018, it was observed that although the male population has been more active & responsive towards personal health regime by joining fitness service centres, women opting for fitness services is quit comparable. The organised gyms have more skewed proportion owing to high cost of personal training & professionalism involved. This gap is expected to be bridged with the establishment of more number of women specific fitness gyms such as Curves fitness Gym. Provision of special classes for women in mixed gyms is also expected to increase women penetration in the market by 2023.

Heath Awareness Events/Workshops to Propel People towards Joining Gyms: Existing players, government and various NGOs have contributed well towards analysing the importance of being fit. Westernisation and fashion trends would accompany this effort hence, has already influenced people to join fitness centres at a young age. Smart marketing strategies, opting for fitness brand ambassadors, sampling would prove to be the tactics of the next generation fitness industry.

Business Partnerships and Tie-ups: Corporate tie-ups with special custom made packages offering discounts are expected to increase market penetration by 2023. The disposable income of the Filipinos has been anticipated to increase at the growth rate of approximately 14% during the period 2018 to 2023. It is expected that in general, people would then opt for costlier membership packages offering supplementary sauna, pool, shower and other facilities.

Players operating in the fitness market have consistently adopted innovative marketing strategies in order to gain a competitive advantage. Fitness centers have regularly involved themselves in promoting gym services not only amongst higher income groups but also in middle income groups through adjusting their pricing policies. The fitness centers in Philippines have started providing all-inclusive memberships. They have been providing cheaper renewal options and include one to two months freezing free in the long term packages to attract customers.

Key Segments Covered:-
By Market Structure (On the basis of Revenue, Number of Members, Number of Gyms Centers)
Organized
Unorganized

By Revenue Streams
Membership Fees
Personal Training Fees

By Membership Subscription Packages (On the basis of Revenue, Number of Members)
1 Month
3 Months
6 Months
12 Months

By Regions (On the basis of Number of Gyms)
Luzon
Visayas
Mindanao

By Gender (on the basis of Revenue and Number of Members)
Male
Female

Key Target Audience:-
Organized Fitness Service Centers/Gyms (Branded)
Women Fitness Service Centers
Mixed Fitness Service Centers
Major Fitness Equipment Manufacturers
Investors
Fitness Managers
Fitness Club Franchisers
Personal Training Certification Institutes
Standalone Yoga Centers

Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023

Companies Covered:-
Anytime Fitness
Pound for Pound
Snap Fitness 24/7
Krav Maga
Fitness First
Gold’s Gym
Slimmer’s World International
Beyond Yoga
360 Fitness
Bliss Yoga
UFC Gym
Curves Fitness
Kerry Sports Manila

Keywords:-
Philippines Fitness Market
Pilates Market Philippines
Yoga Studio Market Philippines
Fitness Industry Philippines
Health Club Market Philippines
Philippines Gym Revenue
Philippines Gym Market Analysis
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Philippines Gym Members
Philippines Gym Outlets
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Philippines Gym Fees
Filipino Fitness Services Market
Philippines Fitness Sector
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Fitness Gyms in Luzon
Fitness Gyms in Visayas
Fitness Gyms in Mindanao
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Gold’s Gym Sales Philippines
UFC Gym Philippines Price
Curves Fitness Philippines Fee
Gym Franchise in Philippines
Philippines Yoga Revenue
Philippines Yoga Market

For More information about the report, refer to below link:-
Philippines Fitness Service Market

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Kuwait Fitness Service Market Outlook to 2022 - by Revenue Stream (Gym and Personal Training), by Region, by Gender, by Membership Subscription, by Organized- Men’s Gym, Women’s Gym, Mixed Gym, CrossFit and Unorganized

Saudi Arabia Fitness Services Market Outlook to 2022 - By Revenue Stream (Gym Membership and Personal Training), by Organized and Unorganized, by Region, Gender and Membership Subscription

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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249