15 Archetypes in Branding

15 out of the 60 common archetypes in branding, excerpted from Margaret Hartwell's book, Archetypes in Branding, and her HOW Design University course, Strategic Brand Development.

Natalie
Created by Natalie (User Generated Content*)User Generated Content is not posted by anyone affiliated with, or on behalf of, Playbuzz.com.
On Nov 20, 2016

Activist

Adventurer

Advocate

Alchemist

Ambassador

Angel

Artist

Athlete

Caregiver

Child

Citizen

Clown

Companion

Creator

Detective

These are 10 of the World CRAZIEST Ice Cream Flavors
Created by Tal Garner
On Nov 18, 2021