Unique Mobile Gaming App Monetization Strategies

Mobile Game Monetization

What is it, and why we need it?

Mobile games are a big source of revenue for game app developers and investors in app development. Designing and developing an exceptionally high quality app is one thing but extracting maximum revenue is another thing.

Therefore, game app monetization is vital strategy to achieve developing mobile game apps success. We need to think it before jumping on the development board. Let’s see a right process and mobile game monetization models.
 
Planning Mobile Game Monetization Strategy

Adopting right game app monetization model requires complete knowledge of various monetization strategies and decide which one is the best suitable for your game app niche as well as your game app goals.

Learning Mobile Game App Monetization Models

There are two basic app monetization models, which also are applicable for game apps.
1.      Premium or paid game app
2.      Fermium or free of charge game app

If you have high quality app and confidence that game lovers will spend some bucks on its download and installation, go ahead with premium model. Otherwise, you have numerous revenue models available for a freemium game app.

Revenue Models in Freemium Game App Monetization
The following are most used game app monetization models to extract revenues from a free game application.

1.      In-app Ads
2.      In-app Purchases
3.      Branding

The in-app advertisement is the biggest source of revenue for mobile applications too, and the latest technologies to display mobile ads and tracking allow the industry to adopt the model widely.

#1- In-app Mobile Game Ads Types

The following are in-app mobile game ads types that provide you enough options to select the best one for you or a combination of two or more.

·        Direct Ads
·        Banner Ads
·        Rich Media Ads
·        Native Ads
·        Reward Ads
·        Event-Based Ads

#2- In-app Purchases

The game ecosystem is awesome, and game players treat it as real life environment when characters, their lives, game components, and game currencies come in question. They willingly spend real life money in exchanges of the virtual environment and its components.

There are four categories of in-app purchases.
1.      Consumable
2.      Non-consumable
3.      Auto-renewable subscriptions
4.      Non-renewing subscription
 
#3- In-app Branding

It is exceptionally applicable for the game apps, which are developed with intentions of augmenting brands of businesses. In due course, the game design permits offering following marketing incentive in exchange of game components or achievements of game goals.
·        Bonus
·        Discount
·        Vouchers
·        Gifts or gift cards on various occasions

If you are eager to know game app monetization strategies in a detailed manner, I would like to recommend my recent blog “What Pro Game Developers Refrain to Share about Gaming Apps Monetization” on SysBunny.

You can get right guidance to implement a mobile game monetization strategy for your next game app though free consulting services at SysBunny.