Anthony Lapadula – Aegis Capital - 3 Benefits of Donating to Charity and Giving Back to Your Community

Anthony Lapadula, over the course of his career at Aegis Capital, has organized many charity campaigns. Here, he shares his thoughts and experiences on the topic: 
Businesses have recently popularized the notion of “giving back”. Numerous enterprises now come up with creative ways to do social good. However, a business does not always need a large marketing team or a huge budget for executing a “giving back” campaign. Offering a corporate donation is a great way to help non-profit organizations pay expenses that help them give back to the community. Small businesses mostly give charitable donations every year, whether that be in the form of monetary gifts to non-profits or the donation of goods/services to those in need.

Corporate donations have a number of benefits. Here are 3:

• INCREASE MARKETING

Charitable sponsorship is indeed a wonderful way of marketing and doing something good in the community at the same time. Donations, especially offering sponsorships for events, help showcase a company’s name and brand. A company should ensure that its charity mirrors its goal. For example, a company manufacturing sports equipment should sponsor for local tournaments or teams. This will help to portray that the company cares for the business as well as their community.

• EMPLOYEE MORALE

Corporate donations give a company the chance to actively participate in the community and also give a great boost to employee morale. When a company decides to make corporate donations, it leads to more employee involvement and generates a positive attitude. Thus, workplace culture improves to some extent. It is seen that employees usually respect companies that have some concern for their community. When employees feel good about their company’s motives it typically will increase their emotional attachment with the company in a positive way.

• GOOD FOR THE COMMUNITY

Charitable donations assist in the betterment of a community. Moreover, the resident’s notice when a particular company is making efforts to improve their community. In turn, those residents are more likely to support that business which furthers the local economy. Some thoughtful donations for community improvement may include donating to a local park and recreation project, donating to local medical research or outreach programs, or donating towards schools in the local area.

There are several reasons for a company to make charitable donations, but the cause that motivates them should be one that they are passionate about. Charitable donations can not only motivate work culture but also can bring change to communities in a positive way. When making corporate contributions, pick a cause that inspires you and your company. We are confident you will see the benefits on multiple fronts.