Which Type of Marketer Are You?

A creative mind is the one that sees information – particularly from the world around it – and relates it to their experiences and existing knowledge in order to create. Create what exactly? Solutions to problems, expressions for feelings and situations, objects that inspire and motivate, innovations, and nearly anything else that utilizes knowledge.

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.  Tremendously human, the mind reader knows how to get into the mind of the consumer to discover the best way to satisfy their needs. Smart, skillful, honest marketers use psychology legally, ethically and respectfully to attract and engage consumers, and compel them to buy.

You´re an expert in the art of attraction. You know to bolster a brand and while results might not be immediately apparent, you´re not too shaken. You know that brand building is a marathon, not a sprint. Your focus is on quality, so showing how your product or service adds value to consumers is your priority because that´s how you build a household name.

You love data, goals and objectives. You enjoy accumulating knowledge about things and sharing it with others. Whether it's a research project or a marketing technology, you're not afraid to dig in and dissect the minutiae. You may be more skeptical about innovation, but once you can test something and see that it drives valuable results, you're all in.