Importance Of Keywords For SEO
Importance Of Keywords For SEO
Many factors like removing the keyword data driver from the website, Hummingbird, RankBrain, Voice search, and Google Planner led to the belief that keywords were not important and were dead. However, this is false and keywords continue to remain as an important part of SEO.
Many factors like removing the keyword data driver from the website, Hummingbird, RankBrain, Voice search, and Google Planner led to the belief that keywords were not important and were dead. However, this is false and keywords continue to remain as an important part of SEO.
Search engine optimization or SEO helps a website in gaining a higher rank in a search engine result and keywords are very important for Google.
The website developers use a single word as a keyword or a mixture of several words in a phrase to attract visitors to the website and gain more traffic. Using keywords in a website and making the content based on it will help the internet users in searching for the content that they want.
Keyword includes the words entered in a search engine by the people who browse the internet. Researching the keywords, including them in the website and optimizing it will help in getting the attention of the target audience so that people can find the content that they want.
Sometimes, it is heard that keywords are obsolete and dead as a part of SEO. Following are the top 4 developments in SEO that emphasize the importance of keywords. To set up an appointment for getting expert SEO services, visit this website.
Voice Search Uses The Keywords In A Conversation Tone
Many people believe that keywords are not important for a voice search. The keywords in a voice search are more conversational rather than being used when typed. Just because the Google doesn’t have many keywords spoken into it in its records. Yet keywords are important for a voice search too. Google analyzes the voice keyword based on its context and the strings in it. Therefore, keywords are necessary for a voice search too.
Removing The Keyword Driver Doesn’t Affect Keywords
While the Google Analytics and other platforms provided organic keyword data in the earlier times, it was removed in 2010. After this time, the web analytics do not provide the keyword data and keyword driver. This has led people to believe that keywords are dead. However, people still enter their queries on a search engine based on keywords and the Google ranks the website based on keywords used in the content. Thus, keywords are still important.
Despite Google Planner, Google Results Haven’t Changed
Many SEO experts started believing that Google has started to analyze the websites based on the topic of the query and not the keyword when Google Planner tool started including keyword volumes of the same type in a single group. Keywords are still being used by Google to give the same search engine results even after using the Google Planner tool. Thus, keywords are still relevant.
Hummingbird And Rankbrain Only Improve The Google Results
Hummingbird and RankBrain led people to believe that keywords were not important. Hummingbird improves the complex searches and searches made by the users based on conversation. RankBrain was included to so that queries could be interpreted in a better way. These two tools help Google in rewriting the queries entered in the search engine. Rewriting of queries make us think that keywords we enter are useless. Just because the queries are rewritten doesn’t mean that keywords are not valid. Hummingbird and RankBrain only improve the search results by using the same keywords. Thus, keywords are not entirely dead. For getting the best plumber SEO, contact this company.
Author Bio:
This article is written by Albert Lee. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clears your doubts on the best attorney SEO services.