Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition

Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created Emerging Business unit that’s focused on tech innovation and business development.

Emodo launched globally in November after a debut in March at Mobile World Congress in Barcelona.

Emodo claims to have around 2 billion user profiles that primarily come from first-party SDKs and publisher partnerships. A subset of those devices is derived from operators across the US, Japan, UK and Canada. Telefonica, which owns O2 in the UK, is an early Emodo launch partner.

Emodo and Placecast have been working on integrating their platforms over the past few months with plans to complete the process by the end of Q2.