Mobile Video Ads Is The Next Big Thing In The Indian Ad-Tech Market
A survey conducted by MoMagic Tech reveals:
The share of people watching video ads on mobile phones compared to other mediums is growing rapidly in the Indian Ad-Tech market.
Over 60% of the respondents owned more than one mobile phone.
About 37% of the people view their mobile phones more than six times in an hour due to Internet activities such as social media.
About 56% saw these ads at least two to three times a day.
The survey was conducted on 35,000 people aged 18-40 from major cities across India